Posts Tagged ‘cool’

Cool Enough for You?

August 5, 2011

An actress with a significant coolness quotient now stars in television commercials for a laundry product. Presumably her presence in these ads was an attempt to make doing laundry appear to be more cool. The manufacturers needn’t have bothered.

Laundry is inherently cool.

What constitutes coolness?

Independence – Laundry is a graphic representation of independence, of the ability to take care of one’s own needs.

Control – Laundry places you firmly and unquestionably in control. Who else makes the decision of when, where and how the wash will be done?

Superiority – Doing laundry for others who can’t or won’t do it for themselves reinforces the fact that you’re in charge. Where would those people be without you? Wherever it is, they’d be there naked.

A relaxed and confident attitude – Laundry is relaxing, if you allow it to be. It’s certainly not a cause for stress. It is one task that should not make you feel fearful, hesitant or insecure. It won’t harm you or defeat you. And nothing boosts confidence like a pile of freshly laundered clothes.

On my washing machine there are temperature settings for Hot, Warm and Cold.

There is no setting for Cool.

Laundry doesn’t require one.